Rock-Ola Expands its Brand in Europe
December 18, 2009 – Torrance, CA – As its competition cuts back, Rock-Ola Jukebox Manufacturing Corporation recently announced sweeping changes to its European distribution network in an effort to leverage the momentum of increased brand awareness in the territory.
In a recent interview, CEO Glenn Streeter stated, “We believe that the current combination of favorable dollar exchange rate and the ability to purchase factory direct will allow our international dealers to expand their inventory and increase their bottom line. At the same time we are interested in expanding the presence and brand recognition of the All-American Rock-Ola jukebox world-wide.”
Rock-Ola in Continental Europe
Mr. Jean Claude Trauchessec, of Arts & Memories, Paris, has been appointed official Rock-Ola Dealer for France. Mr. Trauchessec has worked ceaselessly in the last several years to promote the Rock-Ola brand and products. Working in a very cooperative spirit with fellow Rock-Ola jukebox dealers in Belgium, Netherlands and Switzerland, Mr. Trauchessec has elevated the Rock-Ola brand to greater prominence in Europe with aggressive marketing, thoughtful placement, and dedication to his belief that Rock-Ola is simply the best nostalgic jukebox available.
As its competition cuts back, Rock-Ola Jukebox Manufacturing Corporation recently announced sweeping changes to its European distribution network in an effort to leverage the momentum of increased brand awareness in the territory.
Rock-Ola in the United Kingdom
Great changes have also taken place in the UK. In October, Rock-Ola dissolved its exclusive distribution agreement with Mr. Graeme Challis, opening the opportunity for UK Dealers to order factory direct and better serve their customers. Existing and new dealership inquiries should be directed to Andrea Kowalski, Rock-Ola Sales.
Rock-Ola’s Authorized Service and Parts Center for UK and Europe
Appointed earlier in 2009, Jukeboxes Unlimited, owned by Mr. Ted White and located in the U.K., remains the official Rock-Ola Service and Parts provider for the UK and Europe.
As the only jukebox still made in America, Rock-Ola symbolizes a genuine American Spirit of independence and optimism. Dedicated Rock-Ola dealers throughout the world are readily supplying the jukebox that captivates the world’s imagination.
Contacts:
Rock-Ola Mfg. Corp.
Andrea Kowalski – Sales
310.328.3736
sales@rock-ola.com
www.Rock-Ola.com
Arts & Memoires
Jean Claude Trauchessec
01 40 87 14 51
www.Jukebox-France.com
Jukeboxes Unlimited
12 Short Drive
Manea, Cambs
PE15 0GF
United Kingdom
www.jukeboxes-uk.com
ABOUT ROCK-OLA MANUFACTURING CORP.
Rock-Ola Manufacturing Corporation was founded in Chicago in 1927 by coin-op industry pioneer David C. Rockola. In 1935, Rockola applied his vision and employed his factory, which originally made coin-op scales and pinball machines, to the production of jukeboxes. Rock-Ola branded jukeboxes are thought to have inspired the term “Rock & Roll” – and they have unquestionably left an indelible mark on an industry that literally echoes the name in many parts of the world where “Rock-Ola” is synonymous with “jukebox.” In 1992, the Antique Apparatus Company, which manufactured the first and finest nostalgic jukeboxes, primarily for the home market, merged with Rock-Ola to create today’s best commercial and nostalgic jukeboxes. The company is online at www.rock-ola.com.