Could Apple TV win format war?

While the MacBook Air was certainly the sex symbol of Steve Jobs’s MacWorld keynote today, the product with the biggest impact may be the new Apple TV.
http://rss.cnn.com/~r/rss/cnn_tech/~3/217828993/index.html (http://rss.cnn.com/~r/rss/cnn_tech/~3/217828993/index.html).