Billiards Start-Up Wins Big By Signing Jeanette Lee

Billiards Start-Up Wins Big By Signing Jeanette Lee

Billiard Superstar Jeanette Lee, “The Black Widow”

How Do You Lock Up the Biggest Star in Pool? Present a Unique and Bold Vision Complementary to Lee’s Own Competitive Spirit.

Billiards newcomer, LiquidWick Pool Cues, an emerging cue manufacturing and media promotion powerhouse, announced today that it has signed world billiard star Jeanette Lee “The Black Widow” to a multi-year contract.

“LiquidWick and Jeanette Lee make a great match because we share the same competitive spirit. ‘The Black Widow’ gets her name from her ability to devour the competition. LiquidWick has a vision and plan to do the same,” said Rich Gustin, LiquidWick partner.

Like a Ferrari racing from 0 to 60 in mere seconds, LiquidWick partners, Rich Gustin and Dan Shields, left the starting line just over one year ago, hit the accelerator and continue to rev the engine. They launched the company, produced and filmed two half-hour infomercials, three music videos, their own “Trick Shot Mania” DVD and became the first billiards company to air an infomercial on national television. It makes sense to join forces with Jeanette Lee, the sport’s most recognized player, to build a partnership that will help fuel LiquidWick, a company in the fast lane with no signs of slowing down.

“I firmly support the products I endorse and I’m thrilled to stand behind the quality of LiquidWick Pool Cues,” said Lee. “I’ve also had the opportunity to review some of LiquidWick’s incredible promotional concepts involving Las Vegas that I think will excite pool players around the world. I look forward to partnering with a company like LiquidWick that offers tremendous promise and growth for the billiards industry.”

LiquidWick will incorporate Lee into their unique marketing strategy that includes infomercial advertising, industry promotional initiatives and a new line of “Black Widow” themed signature cues called “Widow Master.”
View the Jeanette Lee image gallery (/gallery2/v/Pool+Players/Jeanette+Lee/)

“Jeanette’s skill and experience lends perfectly to the co-design of our new ‘Widow Master’ cue,” said Dan Shields, LiquidWick partner. “This new cue line will maintain our high standards and appeal to players of all levels.”

LiquidWick plans to use the launch of the “Widow Master” cue to expand into retail locations nationwide.

“We are actively seeking both mass market and industry-specific retail partners. We plan to provide full multi-media advertising materials featuring Lee for retailers to use in their own traffic driving campaigns,” said Shields. “Interested parties should contact LiquidWick[@] (”

“LiquidWick is a company with solid ideas and an aggressive management team that gives them a strategic advantage at becoming a market leader,” said Tom George, Octagon’s Senior Marketing Officer.

Lee is the winner of more than 25 national and international titles and has received numerous industry accolades including consistently being recognized as one of the Most Powerful People in Billiards by Billiards Digest. The Brooklyn, NY native was also named one of the sexiest female athletes in the world by ESPN. Lee also serves as a national spokesperson for The Scoliosis Association, Inc. For more information on Lee please visit her newly revamped website at

LiquidWick Pool Cues is a cue manufacturing and media production and promotion company endorsed by world billiards star Jeanette Lee, “The Black Widow.” They are the first billiards company to air an infomercial on national television. Their media production arm has produced, “The LiquidWick Infomercial,” “Trick Shot Mania” a DVD featuring Andy “The Magic Man” Segal, and music videos for actor and musician, Bokeem Woodbine and singer songwriter Dawn Jameson. (


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