BCA Launches Development New Consumer Site to Promote Sport and Members

BCA Launches Development New Consumer Site to Promote Sport and MembersThe Billiard Congress of America (BCA) is taking a giant leap in its commitment to promote the sport of billiards with today’s announcement it has launched the development of generationpool.com. The site will be introduced in early 2008.

“One of our key roles is the ongoing promotion of pool to current and potential players,” said BCA President Ivan Lee. “What better way than to create a state-ofthe-art consumer Web site that provides interesting and informative content to players at all levels of skill? Whether someone wants to find a pool hall, retail location, manufacturer or instructor, view a truck shot video, ask a pro player a question, get a playing tip, search industry news or join a pool social networking forum, they will be able to turn to generationpool.com for the answer.” generationpool.com is being designed by Colorado-based Insight Designs in conjunction with the BCA. With an impressive resume of work designing such sites as spyder.com, sierradesigns.com, etown.org and pepsiamericas.com, Insight Designs brings full-service Web-site development services, including domain name registration, Web hosting and site design, a nimation and database programming. – more –
“Our membership is looking to the BCA to help promote the sport and grow the industry,” said BCA CEO Rob Johnson. “Today’s ever-changing world focuses on consumers being able to obtain their information and make buying decisions via the Internet. We have an opportunity to create a marketing tool by offering an industry portal that provides consumers ability to access informative and interesting content in a first-class, consumer-minded manner. generationpool.com also will create a series of new opportunities for BCA members to promote their businesses and services via our site, once again providing another valuable reason to be a BCA member.”
The BCA will launch an aggressive, unique marketing campaign to promote the Website in early 2008. Ongoing communications and a seminar session during the 2008 International Billiard Home Recreation Expo in June in Charlotte will provide members with a means to utilize generationpool.com as a marketing tool.
About Billiard Congress of America
Founded in 1948, the Billiard Congress of America is a non-profit trade organization dedicated to growing a united, prosperous and highly regarded billiard industry through BCA leadership. The BCA seeks to enhance the success of its members and promote the game of billiards though educational, marketing and promotional efforts, annual industry trade shows, tournaments and other programs designed to encourage billiards as a lifestyle and make pool everybody’s game. For more information, visit BCA-pool.com or call 866.852.0999.
Contact: Robin Dahlen
BCA Associate Managing Director, robin[at]bca-pool.com
bca-pool.com ● EnjoyPool.com ● bcaexpo.com


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